Duals

So one of the things I take secret (unless you know me) pride in is my ability to play two teams at once. In high school, just after my Ayn Rand kick and before the English Department got at me, I was this raging capitalist, for instance, but it was kind of a lovely surprise because I've was pretty liberal in (Provo) high school, and sort of a kind of hipster sort of. I like the tension of it, but really just like that sometimes it seems like my interests are varied enough to raise some eyebrows.
Like last week. I was just getting off work and was more gross-looking than usual: old muddy torn pants, a too-large Orem city t-shirt and oversized hoodie, my beat down nike sneakers, and we'd painted that day so my hands were all brown. Oh, and I wasn't wearing a bra. I went to go get a wedding card for some friends and a gift card from Borders so spent like 20 minutes traipsing around the boutiques at the Riverwoods--places where even ordinarily I would feel a little sheepish trying to inconspicuously pricecheck the letter-pressed congrats cards ($14 a piece) but that afternoon I felt positively savage.
Last night I watched Brick (which is brilliant and I'm kind of bummed I waited so long to see it) and ironed. Like my mom used to watch conference.
What is this? Obviously pride factors into this--knowing that people are watching and you throwing public opinion to the wind, bahhaah. And maybe I enjoy feeling like I'm more well-rounded than your average kid...though this is irrational. It almost seems gnostic--that I know that I'm actually fairly hip but no one else knows it because I look like I might have, like, Styx playing on the tape deck of my truck...thoughts? Do you do this too? Why?